Summer Launch Hosts Successful Workshop

Students Thrilled to Learn More About Entrepreneurship and Exploring their Business Ideas

On May 27, 2017 participants in the Summer Launch youth entrepreneurship program gathered at the People’s Place Library in Antigonish to learn more about what it means to be an entrepreneur and explore their own business ideas.

Currently, there are eight youth participating in the program operating seven businesses throughout Antigonish County.  This group of enthusiastic young people are engaging a variety of business ventures this summer including handmade crafts and beauty products, antique sales, and lawn care services.

During the session Jordan MacDonald, Summer Launch Coordinator, outlined the program’s expectations and delivered a presentation on the Lean Canvas idea generation tool. Kathleen Melanson, recent Bachelor of Education graduate, facilitated an interactive discussion amongst the participants about what it means to be an entrepreneur, forms of business ownership, and SMART goal setting.  Kathleen easily related to the aspiring entrepreneurs as she herself is currently in the process of developing her own business, THRIVE StFX, in partnership with two other education students through the Wallace Family Internship.

Following a lunch of delicious pizza, the participants discussed various forms of business communication and marketing techniques.  They also learned of the importance of good customer service, especially when so many of the participants will be delivering services in person or selling their goods at markets.

As part of Summer Launch each business receives a $250 start up grant to begin their business operations. Throughout the summer, participants will be offered mentorship opportunities, invited to skill building and network events, and receive continuous support from StFX Extension staff.  This group of entrepreneurs will also be welcomed to the Summer Celebration for all students participating in Extension programs during the summer.

To learn more about this exciting program please visit, or visit the StFX Extension Innovation and Enterprise Centre.